Why Most 5-Year-Olds are More Digital Than Your CMO

According to R/GA Group planning director, Sean Miller, and Google Creative Innovation Department head, most kids under six at this time have amazing digital evaluation philosophies and diverse methods of reasoning that aggravate new behaviors for today’s marketing professionals. First, technology is changing so fast that it is now not dependent on generations anymore. In their survey, only less than 30% of tablet-owning households with children under 12 don't use the device. They further add that, at around ten years old, a child has adult technology skills. According to Peter Senge, “children are born system thinkers and with the right tools, they can do the extraordinary.” With the kids, it’s a lateral system versus marketing with a linear story. They are winning in the digital marketing sector because they are cooperative, intrepid; which drives curiosity, they are fiddlers and unfiltered. Therefore, it is not about being a kid that makes them better in technology; it’s about them starting from technology.

The marketing industry has been reconstructed of late as a result of digitization and the simplification of user-generated mass media in addition to influencers that the advertising roles of establishments have to implement. Young people of the current generation have created different ways of publicizing and are building new programs and behaviors to build associations with customers. They have tapped into unexploited markets and have increased consumer expectations. They have an approachable progress approach employed in publicizing from cash to transactions. They have matched the changing trends in technology and socially and are learning to make effective social media campaigns.

The growth of cyberspace and online buying has also been ideal for young people since they comprehend the basics of a digital impression on brand publicity, leads, and revenue.