Social Media Behavior in 2022.

The world of social media is constantly changing, nearly all forecasts show that social media marketing will grow dramatically over the next few years. Understanding what type of content will appeal to your audience can help you stand out from the crowd and get more engagement with your posts.

With a number of social media options available to businesses, it can be the perfect time to keep up with the latest trends for next year. Find out more about what's going to be hot in terms of social media for your brand and business in the next year.

A new medium of communication: Augmented Reality (AR). Businesses will take advantage of this trend to connect with consumers. For example, users might be able to visualize the dimensions of a product in front of them by using their smartphones to "scan" a physical storefront advertisement.

Keyword Advertising: Businesses will use online tools like Google's Keyword Planner to find popular searches and target these keywords with sponsored ads. For example, they might target search terms like "best online shopping" or "online stores."

Mobile App Marketing: With more than half the global population expected to own a smartphone by 2020, it's evident that mobile apps will become a useful medium for businesses' marketing efforts.

Social Commerce: In tandem with social media, shopping sites will turn customers into content creators by getting them to post photos of their products from favorite retailers as well as provide input on prices or customer service experiences.

Predicting future social media behavior is a tricky business, yet the field has become a necessity for any agent or brand. With so many variables, it's imperative not to leave anything out. Trends will change and evolve over time, and channels will be set aside or begin to fade into the background.

Ingenio Creatives will help you find and seize on opportunities with your social media channels, because we don't just follow today's trends. We spot tomorrow's, too.